WordPress Tutorial For Beginners – Learn the Easy Way

OK, you’ve come here for a reason, you want to learn WordPress to begin your profitable on-line income. Great, glad you’ve arrived, I want to teach you. Follow my 6 step process and you’ll be on your way.

At the completion of these lessons you should be proud of yourself for learning a new skill. Many people start something like this but don’t see it through. If you want to start making money through affiliate marketing you need to learn WordPress and don’t lose focus.

OK. Let’s get started.

Step 1

Finding a Niche to Market

The first and most critical part to becoming a profitable marketer, is choosing the correct niche market for YOU. The reason you must choose correctly, is that if you are not interested in the topic, or get bored with what you’ve chosen to write about, the time frame for your website is going to be reduced.

Think about this. Let’s say you decide to create a website about plane travel. This is a popular niche as many people love plane travel and holiday destinations. Some people however, have no interest in it. If this is you, and you’ve decided that it will be you’re way out of the rat race, what do you think you could write about?

Experienced traveller’s would have many stories to tell, lot’s of blog’s to get their websites up and ranking well. If you have nothing to teach people, nobody will be interested in your website.

Having a popular and well ranked website can bring in money from multiple sources. The only way you can have a popular website is buy having lots of valuable content. If you can not give value to your readers, they will go elsewhere.

Here is a list of things to think about in regards to choosing your niche market.

  • What are you interested in?
  • What information do you know that others may not? Maybe through you previous career.
  • What clubs are you a member of?
  • What do you read a lot about?

Choosing a niche for your website is not a really hard decision, but it is a crucial one. Take some time and write down all your interests. Once done, write down any experience you have in these fields. You should be able to come up with something that links the two, this can be your broad niche.

Refining Your Niche Market

In today’s competitive industry, to get noticed and ranked you need to refine you niche market. For instance, let’s say you choose stamp collecting. Now stamp collecting is quite popular. How popular? Look below.

Beginner Guide to Building a WordPress Website stamp collecting

 

As you can clearly see above, 1.88 million results!  And in the keyword tool below, there are 5349 searches per month looking for stamp collecting. Great you say, but there are 385 search results over 4 pages, that’s quite a lot.

Beginner Guide to Building a WordPress Website

 

Beginner Guide to Building a WordPress Website

 

Ok, let’s refine this a little. Let’s say we decide ‘stamp collecting for beginners’ is a better chance of getting ranked. As you can see below, we’re down to 105,000 results.

Beginner Guide to Building a WordPress Website

 

Our keyword tool above has only 75 searches per month and below shows only 139 search results over 2 pages.

Beginner Guide to Building a WordPress Website

 

I hope that you can see that the more broad you make your niche, the harder it will be to get ranked and make the first page of Google. If you can make your niche more specialised it will rank much better.

For more information about choosing a niche, take a look at this video from Kyle at Wealthy Affiliate.

So go ahead, find your main interest and something you think you could write about for years to come. Refine it to become that little bit less broad. Once you have your idea’s, head on below to step 2.

Step 2

Buy an Internet Domain Name

You do not need anything special to buy an internet domain name, just your creative idea from step 1.

Many people think that you need a domain name that will hit your major keyword, and that this is the most important thing. Wrong! As long as you have keywords in your articles, they will get ranked. It would certainly be more descriptive if your domain name had something to do with your niche topic, but it’s not necessary.

Think of websites like Spotify, Techcrunch or Linkedin. Do these domain names have anything to do with the products they sell? Not exactly but they’ve become household names.

Domain names can be bought through many sources but my advice would be to use the same company that will be hosting your website. Why? Well firstly you may be able to get a FREE domain name with a particular host, this is often a great incentive.

Secondly, it helps if you only need to deal with the one company if things go wrong. As much as you think this won’t happen, at some point, things will go wrong!

Thirdly, if you’re just starting out, sorting out your domain name servers could become a little confusing, this is where you’d like your domain name pointed to, the servers of a particular host.

Another point I’d like to make, is that if you have a domain name bought at Godaddy for instance, and you wanted to transfer the domain name to a different hosting company, they will make you wait 60 days until the transfer could take place. Your new host will charge you a transfer fee (approx. $11) for the privilege.

Currently, Bluehost will give a FREE domain name with hosting, here’s how simple it is to to sign up with them, watch the video below.

Step 3

How to Find a Website Host

As mentioned above, I do have my preferred hosting provider but by no means do you have to go with them. Your hosting provider is the place that will store all the data associated with your new website. For more information, check out my article ‘What is a domain & Host‘.

There is free hosting available from some companies but I’d suggest against this, as they tend to impose advertising on
your website.

I find that if you are just starting out, you want a host that has everything laid out in a manner that is easy to understand. Especially setting up your WordPress website for the first time.

Initially you will not use most of the services provided by your host, as you become more familiar with the control panel and your website becomes more established, you will use more of these functions.

To give you an idea of the best rated hosting providers, here’s a few lists from leading review
sites. WP beginner, PCChecker & WhoIsHostingThis.

WP Beginner preferred hosting companies.

There are many choices out there for hosting and the more you get involved and experienced, the more you will know what to look for. Certainly to begin with you want a host that will be capable of storing you website data, gives great support, has a control panel that is easy to navigate, is fast enough and is reliable.

If you fancy a FREE domain name with BlueHost, click the button below

Step 4

How to Choose a Theme For Your Website

I find this the most fun part of creating a websiteBeginner Guide to Building a WordPress Website, whether it be for profit or not. The theme for your website is the look and feel, the colours and slider images.

When you first setup a WordPress website, a default theme will be activated for you. This will be a theme created by WordPress.org called ‘Twenty Fourteen’. I’d image with each passing year the theme will be enhanced and the name will change to the next year.

This default theme is pretty good for starting out but as time goes on you’ll want to experiment with other themes. You can get some free themes but obviously paid themes are more preferable.

Free v Paid Theme’s

Free Theme’s

Free themes can be a great option for many people, especially when you are starting out and your not exactly sure this website experiment is for you. Forking out money on extras like a paid theme is not a necessity to begin with, those funds can maybe put elsewhere into your new venture.

Many free themes these days incorporate many of the features that a paid theme will have, including sliders and fade in capability. As with anything in life though, they will not come with all the bells and whistles.

A major factor in choosing a theme since about 2011, is the responsiveness. A theme now has to have the capability to be viewed on an ipad, other tablet and all smart phones. If you download a free theme, make sure it is mobile responsive. The selection will be reduced so do your due diligence.

There are many good free theme’s available on the web, here’s an example of some great ones. You can also get them here, at WordPress.org.

Beginner Guide to Building a WordPress Website

Paid or Premium Theme’s

There are many benefits of a premium theme, as opposed to a free one, here’s a few reasons why.

  1. Firstly, it is going to be more unique, as the amount of users for that particular theme will be a lot less. For this reason your blog or website will stand out more. Think of the amount of people using the ‘twenty twelve’, ‘twenty thirteen’ or ‘twenty fourteen’ theme’s. Thousands I’d imagine.
  2. Many free themes are built by inexperienced programmers, hence the coding for the theme is poor an subject to security vulnerabilities.
  3. SEO (Search Engine Optimization) is another thing to think about when purchasing a theme. Premium theme’s tend to be SEO optimised, so your rankings will perform much better.
  4. There will be many or bells & whistle features with a paid theme.
  5. These premium themes will be regularly updated, unlike the free versions.
  6. There will be a support network if you need help setting up your theme.

As you can see, there are many benefits but it does come at a cost. In saying that, most premium theme’s cost between $40-$70. Not overly expensive.

Where to Purchase Premium Themes

The top 5 places to purchase a premium theme are as follows:

If you like the theme I’m using on this website, it’s called Divi, created by Elegant themes (see image above). For a brief review check out my tools page.

Step 5

Getting Familiar With WordPress Dashboard

The image to the left shows the WordPress dashboard. The more you get into your website, this dashboard will grow. The reason for this is that you will quite often require a plugin which can be accessed from the Plugin section on the menu. A plugin being an extra command needed to enhance your website.

For instance, most people insert a SEO plugin for ranking performance. I use one called ‘All in One SEO’, this is now added to my dashboard. Under that section there will be options to optimize my SEO.

When you first start WordPress, there will be a plugin called Akismet. Go into settings (under Plugins->Akismet) and request an API Key and insert in the required field. This is a great plugin as it will stop spam from clogging up your comments inbox.

As you can see, there is a Posts and a Page section. What you’re looking at now is a page. If I was going to write an article, I would write it as a post.

You can add all articles of a particular category to the one page if you like. Under posts there is a Category section. You can add a category called “WordPress Blogs’. Then you can add a new page and add all articles with the Category ‘WordPress Blogs’. Under your post will be a drop down menu with all the available categories, choose ‘WordPress Blogs’. Now this post will be on the new page you created.

Pages and posts will be your main bread and butter, as creating content is the source of all traffic. Traffic will eventually bring you sales.

The Comments section is for others making comments on your posts. Under here you can approve or delete comments. Best to keep them as they will improve your rankings.

Appearance is the look of your website. You will have a ‘Theme Options’ section under here which is specifically for your theme. As I’m using the Divi theme, there is a Divi theme options menu. Other menu items Background and Customize are also different depending on your theme.

The Widgets menu option is for your sidebar. You know, that section most people use for advertising, generally on the right hand side. It’s not just for advertising but most users put google ads (Adsense) in there. As this site is to get you started with affiliate marketing, a good use of the sidebar is to add code from an affiliate marketer, which will display their banner. I will cover this later.

The editor section at the bottom should be left along, especially for newbies to WordPress. This is where you can edit you actual files that make up your theme. This is not recommended, only experienced users should touch this.

Back to the main menu and the User section allows you to add new people to work on your website. You can assign them a new password and give them various privileges.

The Tools section you will not need to access when first starting up so just ignore this part.

The Settings section however will need to be set up immediately. The the General Menu, you are prompted for your Website Title and URL address. eg:www.perfectonlineincome.com for this site. You can also insert your email address here, choose your time zone and give a date and time format.

The Writing section allows you to set up a Category for your default posts. For instance, you may have set your Homepage to add a blog roll (see Reading below) but as a default you only want a particular category of posts, this is where you can change this setting. Posting via email can also be setup here.

The Reading section is very important, this is where you set your Homepage to be a static page or a blog roll. If you choose a blog roll, how many blogs (or articles) do you want to show on the Homepage.

For a fantastic full tutorial, watch this video below from Kyle at Wealthy Affiliate. 

Step 6

Create Wonderful Content

The major and most testiest part to having a successful profitable website, it having wonderfully valuable content. Don’t get scared by this, I was a terrible writer before I started writing day after day, it is something that becomes natural once you start doing it on a regular basis.

When I first started out with a website, I thought I could just set it up and people would come. Maybe I’d write an article or two but mainly I’d give tables of information like sporting fixtures.

Unfortunately, it doesn’t work like that. To be continually ranking with Google, Bing & Yahoo, you need to be constantly creating unique and quality content with keywords that are regularly searched. Oh, and this doesn’t mean copying somebody else’s work or getting a copy spinner. Google will recognize this in it’s algorithms and you will not get ranked or worse, your site will get banned.

As I mentioned before, writing quality content becomes second nature once you start doing it. Good content is all about researching a product or topic, then expressing it in your own way. Don’t worry that others may have written about your topic before you. This is going to be written YOUR way.

You may notice that I am a big fan of Wealthy Affiliate. This is because everything I’ve learnt about creating a profitable and successful website like this, I learnt from WA. For another great video from Kyle at Wealthy Affiliate about creating quality content, check out the video below.

Step 7

Making Money Process

Oh the joy of getting a return when somebody buys from one of your affiliates. The first payment I ever received from an affiliate, was $3.93 after somebody had bought a book through Booktopia (the Australian Amazon bookstore). Immediately afterwards I had another payment for $5.25 through Rebel Sports, giving me a whopping $9.18 for the month!
It really didn’t matter how much I had made, it was the fact that I could do this, I can make money through affiliate marketing. I was stoked.
Now I know you came to my website for valuable information to learn how to make money via affiliate marketing, and I want to teach you. There are many lessons to learn and I cannot possible fit everything I’ve learnt on this page. However, here’s a basic run down of the process of making money.

  1. Have you’re website up and running with valuable content so that you are getting ranked by the search engines.
  2. Some of the best quality content is reviews for products. People are always searching for reviews if they want to buy a particular product.
  3. Join an affiliate network like Amazon Associates. Find the product that you are reviewing and add their affiliate link to your product images and text. This link will have your ID code in the link so that any commission goes to you.
  4. Once you are rising in the rankings, you’ll find that more and more traffic is coming to your site.
  5. When somebody clicks on the reviewed product, they will be taken to the affiliates website, in this example Amazon.
  6. If they buy the product, or any other product whilst on the affiliates website, you will gain a commission for any sales.
  7. Celebrate! Woohoo, you’ve just made a commission.

Once you’ve done this a few times, you’ll come to understand how you did it. Now you can scale up your advertising, articles and affiliates.

Look for recurring affiliate products, this way you will receive a commission on a monthly basis, not just a one off.

The sky is the limit, it’s up to you how hard you want this to happen. There’s a great saying I like to remind people of.

‘If you do what you’ve always done, you’ll have what you’ve always had.’

Make it happen!

Of Course, you could just build a FREE website through Wealthy Affiliate!

It’s a simple 4 step process, check it out below.

My Best Advice, Join Wealthy Affiliate University

Wealthy Affiliate University is the Industry Leader in teaching Affiliate Marketing.

Just a Quick Comment About Rankings

One of the great unknown tricks about getting rankings in Google, is that Comments Rank. Google recognises comments like below, the more comments you have, the higher ranked site you will have. So if your starting out and need some help with a comment, leave a comment here with your website in the required field, and I’ll drop by your site and leave you a return comment. You can ask me a question, agree or disagree, or just have your own opinion.

All the wealth to you.

Nigel